FMS, Quebec’s largest carrot producer, is proud to launch Carroté, its first consumer-facing brand. This new initiative reflects decades of agricultural expertise and demonstrates FMS’s commitment to innovation, quality, and the growth of Quebec’s fresh produce industry across North America.
A brand designed for today’s consumers
Carroté is a locally grown, ready-to-eat baby-cut carrot crafted to meet the needs of modern consumers. With a fresh, colorful, and contemporary brand identity, Carroté brings convenience and quality straight to the table. Through social media and other channels, FMS wil share the story behind the product, giving buyers and consumers a window into the craft and care behind each baby-cut carrot.
“Carroté is more than a baby-cut carrot. It’s a product grown and shaped in Quebec with the goal of showing that local produce can compete on taste, quality, and accessibility,” says Florence Rancourt, Director of Marketing and Communications at FMS.
Driving innovation and local food leadership
With Carroté, FMS reinforces its position as a leading innovator in the Canadian produce sector. Each carrot grown and packaged locally contributes to a stronger, more resilient supply chain and demonstrates FMS’s dedication to advancing fresh, responsible, and high-quality products.
A highly anticipated arrival in Quebec
Available in three convenient sizes (340 g, 1 lb, and 2 lb), Carroté provides a local alternative in a market long dominated by imports. Currently rolling out across Quebec, the product will soon be available in all major retail chains, reflecting the growing appetite for fresh, responsible, and flavorful snacks.
To follow the evolution of the brand and stay up to date on Carroté’s rollout in Quebec, follow us on Facebook and Instagram.